The ghd max hair straightener is perfect for styling long, thick or curly hair in half the time**. With 70% larger plates* for quick, easy styling and beautiful results. Feauturing Dual-zone technology to ensure a consistent and even optimum styling temperature of 185°C from root to tip. The wide, contoured plates allow for smooth, snag-free styling on larger sections of hair, delivering salon shine and a sleek finish. Perfect for taming frizz in naturally curly hair and great for longer styles. Protective plate guard included. Universal voltage. For extra safety, the automatic sleep mode shuts down the straightener after 30 minutes of non-use. Styling in half the time** with 70% larger plates*. Sleek, smooth results in one pass with up to 2x less frizz†† with a high gloss coating. Superior performance with Dual-zone technology. Eliminate frizz and enjoy enhanced shine without compromising the condition of your hair with the optimal styling temperature of 185ºC. Versatile, quick and easy snag-free styling with the wide, contoured plates. Additional features & Safety: automatic sleep mode after 30 minutes of non-use; heat resistant protective plate guard. Increased Convenience: 2.7m swivel cord; universal voltage Pair with ghd straight on - straight & smooth spray to achieve up to 3x less frizz*** *vs ghd original. **July’20. 80% of 140 consumers agreed vs their current styler. ††technical test in a lab on frizzy hair, vs naturally dried hair. ***technical test in a lab on frizzy hair, vs naturally dried hair.